Cookie Policy

Effective Date: July 2026

This Cookie Policy explains how lawnovahome.com (“we”, “us”, “our”) uses cookies and similar tracking technologies on our website. This policy complies with the GDPR (EU), CCPA (California), and Google Analytics 4 (GA4) consent requirements.

By continuing to use our website and accepting our cookie consent banner, you agree to the use of cookies as described below.

1. What Are Cookies

Cookies are small text files stored on your device when you visit a website. They help the website function properly, improve user experience, analyze website traffic, and support targeted marketing. Depending on their purpose, we divide cookies into three categories: Strictly Necessary Cookies, Analytics Cookies, and Marketing Cookies.

2. Strictly Necessary Cookies (Always Enabled)

Necessary cookies are required for the basic operation of this website. They cannot be disabled and do not require user consent. These cookies support shopping cart functions, checkout processes, session management, and cookie preference storage.

Purpose: Maintain website security, remember your session, save your cookie consent choice, and enable normal browsing and purchasing functions.

Legal Basis: Legitimate interest / performance of contract.

3. Analytics Cookies (Require User Consent)

Analytics cookies collect anonymous visitor behavior data to help us understand how users interact with our website, improve site performance, optimize product display, and enhance user experience. We use Google Analytics 4 (GA4) for website analytics.

Analytics cookies will only be loaded after you explicitly grant consent. We have enabled Google Consent Mode v2 to ensure full GDPR compliance.

Full GA4 Cookie List (Official Tracking Cookies)

Cookie Name: _ga Provider: Google LLC Purpose: Used to distinguish unique website visitors for GA4 analytics Duration: 2 years (persistent cookie)
Cookie Name: _gid Provider: Google LLC Purpose: Used to identify unique users within a single browsing session Duration: 24 hours

GA4 collects anonymous data including page views, session duration, bounce rate, traffic sources, button clicks, add-to-cart behavior, and completed purchase events. No personal identifiable information (PII) is stored in standard GA4 tracking.

Google’s data privacy policy: https://www.google.com/policies/privacy/partners/

4. Marketing & Retargeting Cookies (Require User Consent)

Marketing cookies are used to deliver personalized advertisements, perform audience retargeting, and measure advertising campaign performance. These cookies may be placed by third-party social media and advertising platforms, including but not limited to Instagram, TikTok, and Google Ads.

These cookies will not load by default and will only be activated if you explicitly accept marketing cookies.

Purpose: Build anonymous audience segments, display relevant product ads, limit ad frequency, and analyze advertising conversion results.

5. Cookie Consent & Your Rights

You have the right to accept or reject non-essential cookies at any time. You may update your preferences via our website cookie banner or device browser settings.

You may:

Accept all analytics and marketing cookies
Accept only strictly necessary cookies
Customize your cookie preferences
Withdraw your consent at any time

6. Manage & Disable Cookies

You can disable or delete cookies through your browser settings. Disabling non-essential cookies will not affect basic website browsing and shopping functions, but may disable traffic analytics and personalized advertising features.

7. Data Protection Compliance

All analytics data collected via GA4 is processed in compliance with GDPR and CCPA regulations. We do not sell your personal data. All tracking data is anonymous and used solely for website optimization and business statistics.

8. Contact Us

If you have any questions regarding our Cookie Policy or data processing practices, please contact us via our official website email.